Have you ever lost your cellphone and spent five or ten minutes looking for it before you realize it's been in your hand the entire time?
I had that experience recently, only, instead of losing my cellphone, it was my purpose.
Yeah. I was acting like a real hater with an average mindset.
Determined to figure out what I was doing wrong, I went to my website to see what I could do to improve my content, my marketing strategy and my overall appeal.
On my homepage there's a kind of highlight reel composed of a few clips from presentations I gave when I was first starting my public speaking career. I pressed play to review the video to see what I could improve and update in order to get a better response and more fans, friends and followers.
The video begins with me facilitating a goal setting workshop to a class of young men involved the criminal justice system. I began to remember how, that day, I was really nervous and excited due to it being one of my first professional presentations yet I was confident because I knew my material and I knew my audience and I knew I was uniquely qualified to help them and give them hope about their futures.
Then it hit me like a brick.
In my moment of self-pity I was looking at everything from the wrong perspective.
I remembered, I'm not everyone's cup of tea.
The first words I say in the video are "If you're stuck in that average life right now, some things I say might make you uncomfortable but it's life saving information which helped me (and others) turn my life around 180 degrees."
And as I continued on with my presentation, those guys drank it up. They took notes. They asked questions and when it was over, they got my contact information to follow up.
If you're stuck in that average life right now, some things I say might make you uncomfortable" - Jonathan McMillan
In a world where the masses are addicted to high fructose corn syrup, high calorie, artificial flavors and colors laden soft drinks, maybe I'm that unsweetened herbal tea.
I may be unsatisfying, uninteresting and unappealing to the those who crave junk but to the health conscious person who wants to nourish their soul and mind, I'm absolutely perfect.
Or maybe I'm like a shot of wheatgrass. Intense and pungent with bitter flavor that a lot of people simply can't stomach.
Hell. Maybe I'm not even tea. I'm more like an aged whiskey. The kind that burns when it goes down so you sip it slowly. An acquired taste only suitable for the mature, refined individual who knows how to really appreciate quality.
I'm not for everybody. Just those who are ready for me.
So for them, the people who have ambitions to build and live better than average lives, I will continue focus on creating better than average, high quality, substantive, life improving and changing products and services.
That may not get me a lot of fan and followers but it is what matters most.
Have you ever started to doubt yourself because you've gotten caught up watching the next person's success? What did you do to get re-focused on your journey? How do you remind yourself that what you have to offer is unique and special and not for everyone?
Jonathan McMillan is a success strategist and inspirational speaker. He specializes in gang intervention, desistance strategies, community service, goal setting, identity building and inter-personal relationship development.
Please contact him at firstname.lastname@example.org for booking information
I am a simple man who has lived a complicated life. The lessons I've learned from the experiences I've been through and the challenges I've conquered have helped me develop a philosophy that life is meant to be lived at a level better than average.
What Our Clients Are Saying
I thought I knew what setting goals looked like. I believed that I was doing it the right way. But, after attending BTA workshop, I realized that I wasn't asking the right questions and digging deeper within myself to define that answer. I was skimming the surface. I'm grateful for the new insight and the tools to move further faster with my goals. I ask myself everyday, "What am I doing today to advance toward my goals?" Thanks, Jonathan, for your wisdom and spirit!” - C. King
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